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China to cultivate world-famous geographical indication brands
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15:50, July 24, 2009

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During the "11th Five-Year Plan," China will strive to formulate special legislation for protecting geographical indications, and cultivate about 100 nationwide well-known geographical indication brands and around 20 internationally well-known geographical indication brands.

In addition, the number of products with protected geographical indications will reach 1,500, and the number of enterprises which use the protected indications will reach about 8,000.

By the end of June, 2009, China had approved 665,000 agricultural product brand registrations and registered 622 geographical indications.

Geographical indications are a type of trademark, which can be used either as a collective trademark or as a certification trademark. The geographical indications can be used to indicate the origin of a product, namely, the region or country from which it originates.

The prices of the products that use geographical indications will remarkably increase.
According to a survey by industrial and commercial departments in 2008 on 22 agricultural product geographical indications, the average price of the agricultural products tripled once registered with a geographical indication. In some cases, the price can rise as high as 28 times.

Experts point out that, with exports slumping due to the global financial crisis, to cultivate and develop a batch of geographical indication agricultural product brands based on China's rich agricultural resources and unique geographical environment will not only expand agricultural products' exports and enhance their international competitiveness, but will also lead to the development of related industries, advance employment and increase farmers' income.

By People's Daily Online



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