Netease CEO's pig farm settles in Zhejiang

15:10, March 23, 2011      

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Chinese Internet tycoons are showing growing interest in agriculture. A pig farm project started by Netease CEO William Ding nearly two years ago finally settled down in Anji County, Huzhou City, Zhejiang Province, the company announced on March 23.

The piggery will cover an area of 800 square kilometers. Ding's assistant Zhou Jiong revealed that the pig farm was designed by experts from the School of Architecture under Tsinghua University. Since all preliminary work has finished, it will soon start construction.

In fact, the news that Ding was studying pig-breeding techniques had been circulating for nearly two years. After much anticipation of the release of Ding's brand of pork, people began to suspect that Ding's interest was merely for fun.

"Our aim is to build a Netease pig breeding demonstration base and to make it easy for others to copy our success. We do have a long-term plan for the pig farm," Zhou Jiong stressed. It seems both Ding and his company are taking the pig breeding project very seriously.

It is worth noting that Ding's piggery idea has spurred an interest in agriculture among many Internet tycoons. Chen Yizhou, chairman of the Oak Pacific Interactive Corporation, has revealed a similar idea, and Liu Qiangdong, CEO of, also announced the other day that he will rent 3,800 square kilometers of land in his hometown to grow rice.

By People's Daily Online

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