Foreign firms find allure of South China

08:51, September 16, 2010      

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Australia's PTW company will share its experience in designing the Water Cube, the swimming venue for the 2008 Olympics, at the seventh CISMEF. Photos Provided to China Daily

Australia, the co-host country of this year's China International Small and Medium Enterprises Fair, has more than 300 exhibitors and eight delegations, a part of the growing overseas presence at annual expo among private businesses.

Of the 6,000 booths at the fair underway in Guangzhou, 1,512 have been booked by about 800 foreign firms from 35 countries and regions. Some 45 overseas delegations are attending the event.

While showing their products for the Chinese market, the Australian delegations will host more than 10 promotional campaigns with different themes during the fair.

"The figure for overseas booths represents a growth of over 50 percent from the previously expected 1,000 - their presence is beyond our expectations," said Lin Ying, secretary-general of the fair's organization committee.

"Their growing passion reflects the good chance for them to learn about the Chinese market and seek cooperative ties and business opportunities," Lin said.

Experts said China's sustained economic development and almost unlimited market potential will continue to make it appealing to foreign businesspeople, suggesting that overseas SMEs should be more involved in the market.

Jeff Turner, senior trade commissioner at the Australian Trade Commission in Guangzhou, echoed the remarks, extolling the business opportunities in south China - especially in Guangdong - to overseas exhibitors.

Citing a recent deal between Melbourne-based Marshall Day Acoustics and Zhuhai Opera House, Turner said the project highlights opportunities for Australia to benefit from the rapid development in south China.

Marshall Day Acoustics announced in August a major contract to design the interior acoustics for the 1,800-seat opera house following its design for the newly opened 1,800-seat Guangzhou Opera House.

With an investment of $120 million, the Guangzhou Opera House is the biggest performing facility in south China and one of the top three in China.

Government and industry leaders have long known the power of Guangdong - the province has the largest economy of any region in China with annual GDP surpassing $500 billion, roughly the same as Switzerland.

The provincial capital of Guangzhou is also a gateway to rapidly growing cities such as Kunming, Chengdu and Chongqing in southwest China.

Source: China Daily


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