The World Health Organization (WHO) has called for the complete banning of tobacco advertising and promotion as measure of combating tobacco use, which kills one third to half of those who use it.
"The WHO appeals to member states and policy-makers to require by law a comprehensive ban on all forms of advertising, promotion, and sponsorship of tobacco products," said Luis Sambo, WHO Regional Director for Africa, in statement issued here on Saturday.
The statement, released to mark World No Tobacco Day, said a ban on tobacco advertising is a powerful tool to protect more than85 percent of the world's 1.8 billion young people living in developing countries. "As the tobacco industry intensifies its efforts to catch new, young and potentially life-long tobacco users, the health of a significant percentage of the world's you this seriously threatened by these deadly products," it said. According to the health body, by 2030, 10 million people will die per year from tobacco with over 70 percent of these deaths occurring in developing countries. "It is the only legal consumer product that kills one third to one half of those who use it as intended by its manufacturers, with victims dying 15 years prematurely," said the statement.
WHO said while most countries in Africa have or are developing legislation that prohibits advertising tobacco products, many of them have not effectively enforced the regulations.