The U.N. Children's Fund (UNICEF) announced Monday the appointment of the prestigious Berliner Philharmoniker as its latest Goodwill Ambassador.
"UNICEF is pleased to welcome the Berliner Philharmoniker to the UNICEF family," UNICEF Executive Director Ann M. Veneman said. "Under the direction of Sir Simon Rattle, the orchestra has provided hundreds of young people with an opportunity to develop their potential."
The philharmoniker joins a highly distinguished roster of UNICEF Goodwill Ambassadors and Eminent Advocates, who help focus attention on the world's most vulnerable children.
The announcement comes as the Berliner Philharmoniker prepares to perform in New York, with three concerts scheduled for Carnegie Hall on Tuesday, Wednesday and Friday.
A formal ceremony will be held on Saturday, at the United Palace Theater in New York, where the Berliner Philharmoniker will present an education dance project based on Igor Stravinsky's "the Rite of Spring" with the participation of more than 100 New York school children.
This performance is part of the orchestra's educational outreach program, which seeks to make the work of the Berliner Philharmoniker accessible to the widest possible public.