South Africa promotes tourism at sidelines of World Economic Forum

10:17, May 05, 2011      

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South Africa joined the United Nations World Tourism Organization's Global Leaders for Tourism campaign by signing the entry into the Golden Book at the sidelines of World Economic Forum (WEF) on Wednesday.

The Global Leaders for Tourism is a joint United Nations World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC) initiative to position travel and tourism higher in the global agenda.

"We are promoting tourism at the right moment, alongside the World Economic Forum Africa which has brought together more than 900 influential participants from 60 countries." South African President Jacob Zuma said in Cape Town.

South Africa aims to increase the number of foreign tourist arrivals to South Africa from seven million in 2009 to 15 million by 2020, while planning to increase tourism's total contribution to the economy from one 189 billion rand (29 billion US dollars) in 2009 to 499 billion rand (76 billion US dollars) by 2020.

"We take tourism very seriously in this country given its job creation potential. That is why we have identified tourism as one of the six job drivers in our New Growth Path framework." Zuma added, "Most importantly, we want to create 235 000 new tourism jobs by 2020."

Tourism's contribution to the GDP of South Africa's economy has increased from just less than five percent in 1994, to an estimated 7.7 percent in 2010.

World Economic Forum Africa is held in Cape Town from May 4 to 6 with the theme of "From Vision to Action, Africa's Next Chapter". Tourism was identified as one of the six job drivers in South Africa's New Growth Path framework.

Source: Xinhua
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