Israeli Facebook users win battle over cottage cheese prices

10:16, June 17, 2011      

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Two Israeli supermarket chains announced on Thursday that they would lower the price of cottage cheese after two Facebook groups gathered more than 20,000 supporters to boycott the dairy product over steep prices.

In what may be the first consumer victory through Facebook in Israel, Ramy Levi, a local discount supermarket magnate, and two other major discount chains, said that after listening to consumer 's complaints they decided to lower the price of cottage cheese.

Ramy Levi said that the prices of their cottage cheese will drop from 1.91 U.S. dollars to 1.44 dollars and the "Almost Free" chain will lower theirs beginning next week, the Yediot Aharonoth newspaper reported.

The Facebook protest began last week to protest sharply rising prices for dairy products; cottage cheese, which is not under government price controls, almost doubled their price in the last few years.

Boycotters called consumers to stop purchasing cottage cheese first, and then continue with a weekly boycott of other kinds of Israeli food which also saw recent spiraling price rises.

The move quickly gained media attention in Israel, with radio talk show hosts, newspaper columnists and political figures all jumping on the bandwagon, such as former Shas party leader Aryeh Deri, who on Thursday called dairy manufacturers a "cartel."

Source: Xinhua
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