Amazon unveils cheaper large screen e-book reader

08:51, July 02, 2010      

Email | Print | Subscribe | Comments | Forum 

Online retail giant Amazon. com on Thursday cut the price of its Kindle DX by introducing a new model of the large screen electronic book (e-book) reader.

The new Kindle DX will be priced at 379 U.S. dollars, compared with 489 dollars of the previous version that was unveiled in May 2009.

With a 9.7-inch large screen, the latest model features a new graphite enclosure and an all new electronic ink display with 50 percent better contrast, Amazon said.

"With 50 percent better contrast and darker fonts, you'll find it easier than ever to read wherever you happen to be, whether it' s outside in bright sunlight or under the low light of your living room," Steve Kessel, an Amazon senior vice president, said in a statement.

The new generation of Kindle DX is available for pre-order starting Thursday from Amazon website and will ship on July 7.

Amazon's product update and price cut were the latest sign that competition in the e-book reader market is heating up.

Last week, Amazon slashed the price of its regular Kindle which has a smaller screen from 259 dollars to 189 dollars, after U.S. bookseller Barnes & Noble cut price of its Nook e-book reader.



  • Do you have anything to say?


Special Coverage
  • Premier Wen Jiabao visits Hungary, Britain, Germany
  • From drought to floods
Major headlines
Editor's Pick
  • Photo taken on Sept. 29, 2011 shows strong wind blows trees in Sanya, south China's Hainan Province. Typhoon Nesat heads towards south China and is moving at an average wind speed of 20 km per hour toward the west coast of China's Guangdong Province. (Xinhua/Hou Jiansen)
  • A fallen tree is seen on a road in Qionghai, south China's Hainan Province, Sept. 29, 2011. Typhoon Nesat was predicted to land in Hainan later Thursday, bringing heavy rainfalls to the island. (Xinhua/Meng Zhongde)
  • A man visits "Thy Word Is Truth, the Bible Ministry Exhibition of the Protestant Church in China", during its opening at Mount Vernon Place United Methodist Church in Washington DC, capital of the United States, Sept. 28, 2011. Through the Bible's various Chinese versions, ancient or modern, as well as pictures, paintings, calligraphy, art works and historical documents, the exhibition was expected to give an overall understanding of how Bible was brought into China, how it was translated, published, distributed and loved. (Xinhua/Zhang Jun)
  • A visitor passes by in the exhibition of Istanbul design week on Sept. 28, 2011 in Istanbul, Turkey. Istanbul design week will be hosting designers and design exhibitions from around the world in Istanbul from Sept 28 to Oct 2 with the participation of 25 countries. (Xinhua/Ma yan)
  • Red flag flies at the Jiuquan Satellite Launch Center in northwest China's Gansu Province, Sept. 28, 2011. A spokesperson with China's manned space program said Wednesday that fuel has been injected into the Long March-2FT1 carrier rocket in preparation for launching the Tiangong-1 space module Thursday evening as planned. (Xinhua/Wang Jianmin)
  • A militant loyal to the Libyan National Transitional Council (NTC) waves in a tank near Bani Walid, one of the pro-Muammar Gaddafi strongholds, on Sept. 28, 2011. (Xinhua/Hamza Turkia)
Hot Forum Discussion