Three news agencies boycott the royal wedding in Sweden

13:17, June 21, 2010      

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The grand royal wedding in Sweden went perfectly smoothly. The Swedish Daily Svenska Dagbladed quoted many guests praising the wedding was fantastic.

But to the last minute, the three news agencies Reuters, AFP and AP boycotted the wedding report.

According to Swedish News Agency TT reports, the Swedish Television, SVT ‘s chief will send a sharp letter to the three main media to complain their last minute boycott.

The three agencies decided to buy 90 seconds television material from SVT about the wedding ceremony in the cathedral.

According to my early inquiry, the price of the deal is 1000 kronor (125 US dollars) per second buying from SVT.

But when they finally should write down the contract, the three bureaus disagree the restrictions that the material can only be used a total of 48 hours, so the bureau said they would boycott the wedding, refusing to provide text, video or pictures to the world’s media, a TT report said.

That is why many articles published in the world about the wedding without pictures in the church.

SVT says the practice corresponds with general guidelines laid out by the European Broadcasting Union, but the news bureau say that the footage should be made openly available after purchase.

Reuters, AFP and AP wrote an open letter to the royal court saying that they would consider not covering the wedding if they fail to be offered their own camera spot. In addition, they are to have warned their clients that they may have to take care of reporting on the wedding themselves, reported Swedish Radio.

But SVT maintains that the agencies have the possibility to buy the rights to air the footage past the two day limit, the report said.

A total of 2,300 journalists including 700 from abroad were accredited to cover the wedding.

Most of the journalists who expressed their wish got a position in a big pool to stand at various points along the cortege route outside the church to cover part of the cortege and barge trip at sea after the church ceremony to see the couple in the cart and boat.

Only those early and important local and international media got the chance to be inside the Cathedral to cover the wedding.

By Xuefei Chen People’s Daily Online correspondent in Stockholm,


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