Analyst sees iPad as beginning of big changes in personal computing (3)

09:28, May 05, 2010      

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Tablet computer has been available since the 1990s but failed to catch on in the mass market. However, the launch of the iPad marked the "true birth of the tablet computer" and "now you got a category," Enderle said.

Though the technologies used in the current iPad models are not ideal and there are not enough applications and other contents at this moment, people are still getting excited about the product, a success which Enderle attributed in part to Apple's marketing prowess.

"Apple's capability is in selling the dreams, Apple has the way to convey a message so that people think a product is much more than it is, it's about how they presented it," the analyst pointed out.

Enderle saw the current iPad models more of an experiment and expected the product to continue to improve with added contents, change of display to enable users to read outside.

"The concept is good and as the product matures and addresses each one of the problems, it's only going to get better," he predicted.

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