Analyst sees iPad as beginning of big changes in personal computing (2)

09:28, May 05, 2010      

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"That change in thinking is probably going to cause us to do a lot of things very differently," he told Xinhua.

People have always wanted a personal computer (PC) that is much more like a telephone, but the PCs on the market so far have been much more like mainframe computer and too complex.

"Folks really want something they don't have to worry about, kind of more like a refrigerator, and the iPad is much closer to that," said Enderle.

Featuring a 9.7-inch touch screen, iPad can let users perform various tasks including browsing the Web, watching videos, playing games and reading ebooks.

Apple first rolled out iPad in the United States on April 3 with Wi-Fi only models, followed by 3G versions hitting U.S. stores on April 30. Unexpected strong demand in the U.S. has forced the company to delay the international release of the gadget by one month until the end of May.

Apple on Monday announced that it sold one million iPads as of April 30, claiming that the product reached the milestone twice as fast as the company's first iPhone.

Enderle believed that the demand for the iPad is actually higher than the latest sales number reflected, as Apple launched the product in two stages -- first the Wi-Fi versions then the 3G ones -- and many people waited for the 3G models to come out to buy.

"If they had both versions on day one, we will have much more than one million (of iPad) sold," he said.

Still, the number demonstrated Apple's capability in marketing and demand-generation.

"If anybody else came out with this kind of a product, they would have trouble reaching 200,000 by this time," Enderle noted.
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