Japanese rush for happy bags as department stores start business

10:12, January 03, 2011      

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Most of the Japanese department stores started business on Sunday for the New Year with discount goods stuffed in "happy bags," which attracted crowds of residents to line up for them.

Shoppers began their queuing at a store of Mitsukoshi Ltd. in downtown Tokyo hours earlier than its official opening at 11 a.m. The happy bags were so popular because they are limited in numbers.

The bags, which are also known as lucky bags, often contain several items sold at desirable prices. A bag of 10,000 yen (about 123.2 U.S. dollars) might include goods priced about five times higher.

Department stores carried out the event every year around Jan. 2, hoping it will lead to a year of harvest and promote consumption.

For shoppers, a bag of discount goods brought them a sense of happiness and good luck at the start of a new year.

The happy bags were also a favorite for foreign shoppers. A Chinese visitor told Xinhua happy bags could help people realize their dream of buying luxury goods at acceptable prices.

Source: Xinhua
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