Nepal vows to accomplish national tourism campaign

11:08, May 17, 2010      

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Despite political unrest in the country, a world recognized tourism destination Nepal aims to succeed in national tourism campaign "Nepal Tourism Year-2011 (NTY) ", Yogendra Sakya, national coordinator of NTY working committee, said in an interview with Xinhua on Sunday.

Nepal is about to observe 2011 as a year of tourism with a target of attracting one million overseas tourists, and has already launched national tourism campaign throughout 2010.

Nevertheless, doubling the number of tourist arrivals within a year is not an easy task for Nepal amid political disorder although almost all political parties have already vowed to support NTY, said Sakya.

During the six-day general strike called by the opposition Unified Communist Party of Nepal (Maoist) (UCPN-M) starting on May 2, protesters allowed "green plate" vehicles carrying tourists to run free.

Tourism is the back bone of Nepal's economy, thus the government has themed the whole campaign "tourism for economic revolution".

Sakya, also executive chairman of Ace Hotels and Resorts, said that NTY working committee has gone through preparation-launching and capacity building together with product development.

The campaign is in the third phase of marketing, focusing on two neighboring countries China and India, Sakya added. Nepal has seen China as the second largest tourists market after India due to their booming economy.

Nepal is mulling plans to allure 101,324 Chinese and 262,588 Indian tourists in the year 2011.

According to Sakya, the NTY working committee has been engaged in promoting activities in India till June. "We will then turn to China to hold such activities," said Sakya.

Nepal will air NTY-2011 promotional advertisement on Chinese local television channels. "We will choose those provinces that are close to Nepal," Sakya added.

Nepal and China signed the Memorandum of Understanding on implementation plan for outbound travel by Chinese citizens to Nepal on April 16, 2001. The number of Chinese visitor arrivals in Nepal reached 35,000 in 2009, according to Nepal Tourism Board.

Source: Xinhua
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