Culture plays big role in Sino-Italian relations: president of Italy's Ferrari

08:45, May 24, 2011      

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Culture plays a fundamental role in the relations between Italy and China, President of Italy' s luxury car maker Ferrari Luca Cordero di Montezemolo told a conference in Milan on Monday.

"Speaking of China, there are three big aspects to consider: China's growing political role in the international scene, its fast development and cultural richness," Cordero di Montezemolo said at "China Watcher"annual conference in Milan.

In this process, the cultural aspect plays a very important role, Cordero di Montezemolo told Xinhua, adding that Italy and China share a millenary culture and a great past.

He expected that a growing number of Chinese tourists will visit Italy, and more and more Chinese students will choose the Mediterranean country as their study destination, "as they will be the future best ambassadors of Italy in China".

Cordero di Montezemolo also noted that a common strategy, a strong commitment and above all a system of clear rules are necessary to further enhance relations between the two countries.

"To the many Italian small companies that count less than 50 employees but have excellent brands, China is not only a fundamental export market, but it can become a growth territory when they are able to build joint ventures with good local partners,"he said.

Moreover, for Italian companies, China can act like "a bridge" to reach other Far Eastern countries that are significantly developing such as Vietnam and South Korea, he added.

Speaking of Italy's Ferrari, the president said that by the end of 2011, the so-called Greater China, which comprehends China' s mainland, Taiwan and Hong Kong, will become the Italian company' s second reference market after the U.S..

"Excellent products, a good dealer network and awareness of the brand are what distinguish Ferrari's strategy in China,"he said, adding that Ferrari plans to open other stores and new merchandizing stores in China, to increase investments in the after-marketing, and to launch an exclusive series for the Chinese market.

Source: Xinhua
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