Sino-British talks on IP rights (2)

14:03, March 09, 2011      

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'Feedback loop'

Alty said he also found out more about Chinese government IPR policies during his visit and heard concerns from British companies operating in the nation.

Britain is the largest EU investor in China, according to the chief executive.

"It is important for authorities, either in China or anywhere else, to be listening to what business is saying," Alty stressed.

Through what he termed a "feedback loop" solutions can be found, he added.

There are problems with digital businesses and copyright protection, but "not just in China", he said. "This is a worldwide challenge to find the right solutions."

"I don't think you solve problems overnight, but we are keen to see a positive trend, because we think that that is in China's interest too," Alty said. "It would then encourage confidence in the market."

"One of the messages from the Chinese side at the meeting was that we must develop a long-term mechanism (to fight IPR infringement)," he said.

Alty said he welcomes China's six-month crackdown on IPR infringement that started nationwide last November, suggesting that it can now be used to "create a long-term infrastructure to maintain and improve" the business environment.

As China's economy becomes more important each year, it is even more crucial for the nation to operate with good IPR policies and enforcement, Alty said.

"That way all companies, both Chinese and foreign, have the confidence to invest and innovate. "
 
 
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