Canadian minister promises to attract more Chinese tourists to Canada

09:14, October 21, 2010      

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A senior Canadian government official here Wednesday pledged to attract more Chinese tourists to Canada.

Rob Moore, Canada's minister of state in charge of small business and tourism, said in an interview with Xinhua that he came to China to get feedback from Chinese tourism officials.

Moore is leading Canada's first official tourism mission to China after Canada won Approved Destination Status (ADS) from China late last year. The 40-strong delegation includes provincial tourism ministers and tourism representatives from all 12 provinces and territories.

ADS is said to be a bilateral tourism arrangement between the Chinese government and a sovereign destination whereby Chinese tourists are permitted to undertake leisure travel in groups to that destination.

"We have made a decision to invest more in our marketing in China, which shows our commitment to the Chinese market and our desire to continue exchange with China," Moore said.

Canada won ADS in December during Prime Minister Stephen Harper's visit to China. Following this, the first group of Chinese tourists undertaking leisure travel arrived at Vancouver International Airport on Aug. 18.

Moore said that Chinese visitors will enjoy "unique" experiences in Canada.

"We have a very high-quality transportation system in Canada to take Chinese tourists from one destination to another," Moore said.

Moore said he believes Chinese Canadians can help build bridges between the two nations, as many Chinese have family and friends in Canada.

Canada hosted about 160,000 individual tourists from China last year. Now, with the ADS agreement in place, the Conference Board of Canada, a think tank, forecasts that number to rise at least 50 percent within a few years.

"There is so much to see and do (in Canada)," Moore said, adding that he hoped Chinese tourists would not try to see all attractions on one visit but instead visit again.



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