Israel to attract Chinese tourists through easing of visa requirement

08:18, June 08, 2010      

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Israeli Tourism Ministry announced Monday to promote easing of visa application for organized tour groups from the main Chinese cities.

"The visa requirement is one of the main obstacles in the realization of the massive tourism potential in the Chinese market for Israel," Israeli Tourism Minister Stas Misezhnikov said in a statement on Monday.

"The length of time, complexity and bureaucracy involved in acquiring a visa prevent both the travel agents and the potential tourists themselves from choosing Israel as a tourism destination, " noted the minister.

During Misezhnikov's working visit to China this month, he and his Chinese counterpart discussed expanding tourism cooperation and it was agreed to establish a joint tourism committee with representatives from all branches of the tourism industry.

Outbound tourism from China represents 5 percent of the entire global tourism market and is expected to reach 7 percent by 2020, the statement quoted.

"There is a need to build a professional marketing framework specifically for the Chinese market with its unique characteristics," said Misezhnikov.

Source:Xinhua

(Editor:梁军)

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