China-ASEAN media seminar discusses new media, cooperation

16:56, March 24, 2010      

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The fourth China-ASEAN Media Cooperation Seminar, organized by People's Daily, opened in Beijing on March 23.

Zhang Yannong, head of People's Daily, said in a speech delivered during the seminar's opening ceremony that the year of 2010 is of significance in the development of China-ASEAN relations. The initiation of the China-ASEAN Free Trade Area has provided a brighter development prospect for cultural exchanges between the both sides including the media circles. Currently, the means and situation of news transmission as well as media ecology are undergoing profound transformations. With the rapid development of information technology represented by digitization and networking, emerging media such as the Internet and mobile phones is on the sudden rise, and traditional media, such as newspapers, radio and TV, are facing unprecedented challenges. Facing the challenges, we should explore opportunities among the challenges, turning challenges into opportunities, Zhang added.

Zhang stressed that although new media has changed the pattern of information dissemination and the situation of the media industry, "the content is king," and that it is still the nature of information dissemination. New media should not be an opponent of traditional media, but a cooperative partner to create a win-win situation. New media will bring new vigor and vitality into traditional media, making it even more influential than ever before through multimedia and other new technologies.

Zhang also highlighted that the innovation in thoughts, systems, and technologies is the key to build modern media. People's Daily proposed to combine traditional and new media in order to build diverse and attractive dissemination patterns during the opening ceremony, and has taken a series of measures in the hopes of improving its transmission ability and becoming a world-class media agency. People's Daily will also strengthen the cooperation with ASEAN media circles so that they can both learn more from each other, and thus create a louder "voice of Asia" in the international arena.

ASEAN Secretariat Ms. Lee Joo Tiang, Linda pointed out that with new technology for mobile phones and the internet, the spread of new media is likely to increase, enhancing greater interactivity. She also said as part of the implementation of the ASEAN-China MOU on Information and Media Cooperation, we could consider enhancing ASEAN-China online information sharing using the existing ASEAN Web sites and content such as the ASEAN television and radio networks (ATN and AIA).

Qian Xiaoqian, deputy director of the State Council Information Office of China, and Xue Hanqin, Chinese ambassador to ASEAN, also delivered excellent speeches.

The seminar is aimed at implementing a proposal put forth by Chinese Premier Wen Jiabao on Oct. 24, 2009 during the 12th China-ASEAN Summit. Senior officials from China's news administration departments and media agencies met with representatives from media agencies and news Web sites of 10 ASEAN member countries: Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. Officials from the Ministry of Foreign Affairs and State Council Information Office also attended.

The representatives of ASEAN media present at the seminar had in-depth and intense discussions about "the present status and development trend of news Web sites" and "utilization of new media technology," under the theme of "the development of new media." In addition, People's Daily Online, Xinhuanet, and CCTV.com all introduced their development situations.

The seminar was held by People's Daily. In addition, foreign representatives will also visit People's Daily Online offices and exchange opinions on the development of new media on March 25.

By People's Daily Online
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