Nepal targets China second largest tourism market (2)

13:49, March 24, 2010      

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According to Bhandari, at present, more than 35,000 Chinese tourists visit Nepal annually, if country pays a little more attention to the strategic plan, then the number could be 100,000 within a year," he added.

Comparing with Western and European tourist market, he said, " These markets are saturated whereas Chinese market is in upward trend which gives positive glimpse of escalating market in future. "

Nevetheless, greeting 101,324 Chinese tourists within a year is not an easy task for Nepal. The main hurdles to this counts accessibility, capability and promotion.

Though, targeted number of Chinese tourist may wish to visit Nepal there are only four international airlines-China Southern, China Eastern, Air China and Dragon Air, operating their flight connection to Nepal with Chinese cities.

Not only Chinese tourists but also estimated one million tourist arrivals will be hard to manage if the country failed to pre-arrange strategy. Out of one million tourists, Nepal has set to receive 700,000 by air whereas 300,000 from land.

According to Yogendra Shakya, national coordinator of NTY working committee, the committee is working on calculating whether these aforesaid airlines are capable to meet target of one million tourists or not?

Focused on Chinese market he said, "We are thinking of launching promotional activities to only those cities where there is direct air connectivity. First, we will find out our capability and then only move ahead for promotional activities in China," he added.


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