Nepal targets China second largest tourism market

13:48, March 24, 2010      

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Nepal has targeted northern neighbor China as a second largest significant market for its tourism industry after southern neighbor India.

Nepal has projected China as its second largest market, at the time when country has launched a national tourism campaign "Nepal Tourism Year-2011 (NTY)" to attract more than one million tourists in an international level.

Officials at Nepal Tourism Board (NTB) said that they have outlined India and China a significant market due to their booming economy and closeness with Nepal.

At the time Nepal is preparing to greet one million international tourists in the country, it is also mulling plans to allure 101,324 Chinese outbound tourists whereas it has estimated to welcome 262,588 tourists from India in the year 2011.

When asked, based on which factor NTB projected to greet more than double number of tourists within a year, Kashi Raj Bhandari pointed out at growing economy possessed by China and living standard of Chinese people.

"Owing to increasing trend of Chinese tourist arrivals, we sense that there is a great potentiality for Nepal to lure more Chinese outbound tourists in coming years," Bhandari, Director of Research, Planning and Monitoring desk at NTB told Xinhua on Tuesday.

"In context of China, Nepal began its work from zero and the consequence is that at present China has become second largest tourist market for Nepal after India," he added.

Chinese outbound tourists began to visit Nepal when Nepal was commended as an Approved Destination Status by National Tourism Administration of the People's Republic of China. Nepal and China both side inked the Memorandum of Understanding on implementation plan for outbound travel by Chinese citizens to Nepal on April 16, 2001.

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