China-ASEAN Expo Marketing Summit is scheduled to be held from April 1 to 4 in Nanning, capital of Guangxi Zhuang Autonomous Region in south China, a spokesman for the China-ASEAN Expo Secretariat said Saturday.
The four-day summit, the first of its kind, aims at finding an effective approach to better promote China-ASEAN Expo, which is an annual gathering of political and business leaders and experts to discuss major issues concerning the development in the region covering China and the ten members of the Association of Southeast Asian Nations (ASEAN).
Senior experts specializing in marketing will be invited to discuss or give lectures on establishing partnership between the exposition and enterprises in China, and attracting targeted customers.
The fifth China-ASEAN Expo will be held from Oct. 20 to 23 in Nanning, with the focus on sustainable development and its results, the spokesman said.
At the exposition last year, Chinese and Southeast Asian businesses signed agreements on investment totaling 6.15 billion U.S. dollars in machinery, building materials, consumer electronics, farm produce, foodstuffs and other projects.
The ASEAN regional bloc groups Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Vietnam, Laos, Myanmar and Cambodia.