Disney launches first overseas animation games company in China

16:41, June 14, 2011      

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Global commerce colossus Walt Disney Company (Shanghai) set up its first online animation games production base outside America when its branch office was put into operation in Ningbo of Zhejiang province on June 12.

People may always associate Disney with classic cartoon figures, such as Mickey Mouse, Donald Duck, and the Lion King, etc. Nevertheless, the newly-founded branch office in Ningbo will specialize in developing online animation products, providing animation design and Internet information service as well.

Ningbo's economic strength, solid industry foundation, rapidly developing information technology industry and efficient administrative services are all favorable factors for the site selection of a new Disney branch, said Zhang Zhizhong, executive vice-president of the Walt Disney Company and administrative president of the Greater China region.

Currently, Ningbo has introduced and established nearly 30 animation companies. Some insiders believe that the landing of a multinational animation cooperation will trigger what is called a "Catfish Effect," which drives competition among animation industries in Yangtze River Delta regions and even all of China.

"Except for business in Internet-related areas, the Disney Company Ningbo branch office will also seek opportunities in other domains." Zhang said, since dress-making and toy-making in Ningbo are among the traditional competitive industries, Disney animation related goods will bring a new chance for local development.

By People's Daily Online

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