Chinese Red Cross sets up first domestic donor database

16:15, March 23, 2011      

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The Red Cross Society of China (RCSC) had officially set up the Donor Database Center, which is the first such database in China, on March 22. A Red Cross official said the establishment of the center would be convenient for providing follow-up services fto donors.

From now on, some citizens will soon receive "Charity" letters autographed by Hai Qing, a famous actress and also the charity ambassador of Red Cross and be invited to join the donor database so they can keep up with the latest news from the RCSC and track their donations by letter, e-mail or the online database inquiry platform.

Wang Rupeng, secretary-general of the RCSC, said that the donor database is a popular fundraising practice targeting individual donors widely adopted by foreign Red Cross societies and charities.

After establishing the database, the RCSC can keep in regular contact with donors and provide timely answers to their questions by letter, e-mail, or telephone in addition to cultivating the habit of making donations among citizens.

He said that the Chinese people have been very keen to make donations in recent years, but most domestic charitable institutions have not established their own donor database and are thus unable to provide follow-up services.

"Many individuals and institutions made generous donations for the Wenchuan earthquake, but some donors did not leave their address, making it impossible for the RCSC to send donation receipts and information about the use of their donations," said a relevant RCSC official.

If donors join the database, they will be able to keep abreast of the society's work and projects as well as to get timely responses to donations.

The first batch of "Charity" letters was posted on the morning of March 22. Each letter contains an introduction to the database, an invitation, a questionnaire and a self-addressed stamped envelope. If interested in the donor database, citizens can simply fill out the questionnaire and send it back to RCSC.

By Wang Hanlu, People's Daily Online
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