China's Internet landscape saw seismic shifts in 2010 (2)

16:33, January 25, 2011      

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Mobile Internet enters into fast lane

As of the end of 2010, China has 303 million mobile phone Internet users, an increase of 69.3 million from a year earlier. And the proportion among the total Internet users rose to 66.2 percent.

Although the growth in China's mobile phone netizens slowed in 2010, the open development mode combined with mobile Internet, Internet and intelligent terminals has been basically formed. But in China Moblie Chairman Wang Jianzhou's opinion: "we are now seeing only the tip of the iceberg."

"The traditional orientation of the Internet is moving to the mobile Internet; and content copyright, mobile payment and terminal development have become the common concern of industry insiders," said Huang Chengqing, deputy director of the Internet Society of China. "The development of mobile Internet has entered the fast lane."

If the center of computer Internet is in the United States, then the center of the mobile Internet is in China now, said Yu Yongfu, CEO of UC technology.

"China is expected to become the world leader in the field of mobile Internet," Yu said.

Microblogging, group purchase become popular

A report on China's Internet user activity released by the Internet Society of China shows microblogging users exceeded 100 million in one year on sites such as Sina and Tencent, which fist launched microblogging services in late 2009.

But Huang said how to promote effective communication and management has become a new challenge.

Compared to the declining trend of online music, games and video, online shopping can be described as a suddenly emerging phenomenon. In 2010, there was a 48 percent increase in users of online purchase, a 46 percent increase in online payment and a 48 percent increase in online banking, far more than the other types of network applications. Group purchase is undoubtedly the most popular form of online purchase.

Starting in January 2010, the number of group shopping websites saw a fast growth and has reached at least 1,800.

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