China's microblog market to see 'explosive growth' by 2013

17:14, December 29, 2010      

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The "2010 Annual Report on China Microblogging," released by the Public Opinion Research Laboratory of Shanghai Jiao Tong University, predicts that an explosive growth in the number of China's micro-blog users is expected to appear around the year of 2012 and 2013, and the market will be mature in 2013.

As of October 2010, the number of users who access China's microblogging service has reached 125.2 million, and the cumulative number of active registered accounts exceeded 65 million.

Liu Gengyun, one of the authors of the report and director of the Research Center for Media Economics and Management at Shanghai Jiao Tong University, said that the year of 2010 is known as the first year of the development of Chinese microblogs. There has been spurt in development.

He said the rapid development and high-impact features reflect that microblogging is gradually replacing the forum as China's preferred Internet medium.

Liu said, this time they are "trying to do an annual report on microblogging" and conducted analysis of many aspects, such as its reach, impact, microblog rumors, the relationship between microblogs and traditional media, and other aspects.

In addition, along with the rapid development and popularity of microblogging, its penetration in many areas of Chinese society is increasingly widespread and shows great social influence.

According to a report from the China Youth Daily Social Investigation Center, 94.3 percent of people who received questionnaires indicated that microblogging is changing their lives; 87.3 percent said that they log on to microblogs to learn about people's attitudes concerning public events or incidents and make comments on it; and 62.5 percent said they participated in searches for missing persons, prayer and other public actions launched by the microblogging services.

By People's Daily Online
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