Chinese 2010 box office returns at nearly 8 bln yuan in 1st 10 months

11:12, October 21, 2010      

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China's box office returns soared to nearly 8 billion yuan in first 10 months of 2010, far beyond the returns of the same period last year, which only saw 6.5 billion yuan, and the audience has reached 200 million, said Mao Yu, deputy director of China's Film Bureau of the State Administration of Radio Film and Television (SARFT) Tuesday.

Mao called for cinema managers to make great effort in domestic film distribution and to introduce various films to the audience in an effort to realize a 10 billion yuan box office return in China.

China's box office returns have reached 7.5 billion yuan in the first three quarters of this year. When added to the 400 million yuan in box office receipts in October as well as the 18 forthcoming domestic films in the end of this year, China’s domestic film industry is on the rise.

Mao said that if the box office target of 10 billion yuan comes true, China's films will stand on a new stage at the beginning of the nation’s Twelfth Five-year Plan.

He also argued that the number of audience members was more important than the box office returns because it can better reflect the audience confidence to the movies.

By Zhao Chenyan, People's Daily Online


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