Smear scandal sours China's dairy image (2)

08:25, October 21, 2010      

Email | Print | Subscribe | Comments | Forum 

According to the two companies' semiannual reports, Yili's revenue during the first half of this year was 14.69 billion yuan, 200 million yuan more than Mengniu's over the same period, according to Weekly on Stocks.

China's dairy industry was hit heavily when melamine contamination of powdered milk of the country's then-No. 3 dairy, Sanlu, killed at least six infants and put thousands of babies in hospital in 2008.

The industry has been struggling to recover since and, according to Melbourne-based Dairy Australia, demand in China is still vigorous and is likely to increase as the country's incomes rise.

"It is very na?ve for companies to do this. A mature brand, especially in food production, should pay more attention to its product quality than just maintaining a brand-name," Yu Mingyang, a professor of brand marketing at Shanghai Jiaotong University, told the Global Times.

Guo Huimin, vice president of the University of International Relations, said these marketing tactics resemble a virus unleashed on the market, which not only destroys the reputations of both companies in the eyes of the public, but also disturbs the order of the market economy.

It is time for the whole industry to cooperate and reassure consumer confidence, instead of spreading rumors, Yu said.

Rules should be put in place to regulate marketing practices and companies should attach importance to ethics and image, Guo said.
Liu Linlin contributed to this story


【1】 【2】

(Editor:梁军)

  • Do you have anything to say?

双语词典
dictionary

  
Special Coverage
  • Premier Wen Jiabao visits Hungary, Britain, Germany
  • From drought to floods
Major headlines
Editor's Pick
  • Chinese Navy soldiers hold an evening party marking the upcoming 62nd National Day aboard Chinese Navy hospital ship "Peace Ark" in the Pacific on Sept. 28, 2011. The Chinese National Day falls on Oct. 1. (Xinhua/Zha Chunming)
  • Photo taken on Sept. 30, 2011 shows the crowd at the plaza of Beijing Railway Station in Beijing, capital of China. The railway transportation witnessed a travel peak with the approach of the seven-day National Day holidays on Friday. (Xinhua)
  • A man wearing high-heel shoes takes part in the 3rd annual Walk a Mile in Her Shoes, an event when men literally walk in women's shoes to raise awareness about ending violence against women, at Yonge-Dundas Square in Toronto, Canada, Sept. 29, 2011. (Xinhua/Zou Zheng)
  • Photo taken on Sept. 29, 2011 shows a cargo ship in danger on the sea near Zhuhai City, south China's Guangdong Province. Cargo ship Fangzhou 6 of Qingzhou of southwest China's Guangxi Zhuang Autonomous Region lost control after water stormed into its cabin due to Typhoon Nesat on the sea near Zhuhai Thursday, leaving 12 crew members in danger. Rescuers rushed to the ship and saved them by using a helicopter. (Xinhua)
  • Actress Gong Li poses for L'Officiel Magazine. (Xinhua Photo)
  • Demonstrators from the Occupy Wall Street campaign hold placards as they march in the financial district of New York September 29, 2011. After hundreds of protesters were denied access to some areas outside the New York Stock Exchange on September 17, demonstrators set up a rag-tag camp three blocks away. Zuccotti Park is a campground festooned with placards and anti-Wall Street slogans. The group is adding complaints of excessive police force against protesters and police treatment of ethnic minorities and Muslims to its grievances list, which includes bank bailouts, foreclosures and high unemployment. (Xinhua/Reuters Photo)
Hot Forum Discussion