Lack of China-made products still a challenge for online game industry

16:47, August 11, 2010      

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The research report on China's game industry in 2009 shows revenue from publications and sales of online games in 2009 reached 18.4 billion yuan, far exceeding the combined revenues of box office of films, video productions and TV entertainment shows, three traditional entertainment industries.

Analysts noted that the lack of China-made competitive products and the low level of originality have severely restricted the development of Chinese online game industry. China has more than 160 online game companies, but the profits from domestically-made products are less than 20 percent.

Relative figures show over the past ten years more than 120 large online games have been forced to close their servers after operating quite a long time due to some reasons. The rejection rate of online games reached 1:1.

During this year's ChinaJoy exhibition, Zhu Qi, president of Perfect World told CCTV that the future competition on China's market could not rely on the number of products and the unlimited expansion of the users.

He said companies should do some work in developing competitive products, including improving the quality of products, continuing to increase the attractiveness to users as well as share the market with various entertainment products.

The lack of originality is the serious problems the industry faces. The industry should develop more China-made products, less imitation products, said Lu Haiyan, of the China Academy of Art.

By Liang Jun, People's Daily Online


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