Apple's dealers in China will number 25 by 2012

14:40, July 14, 2010      

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The number of Apple's direct sales stores in China will reach 25 before 2012, said Ron Johnson, Apple's senior vice president of retail recently.

Ron Johnson said this at the opening ceremony of the Shanghai flagship store on July 10. He also revealed that the second direct sale store in Shanghai and the first one in Hong Kong would also open soon.

It was said the second Apple's store in Shanghai will much bigger than the first one, which is located in Lujiazui finance and trade zone in Pudong New District.

In recent years, Apple's products have become very popular in China, and it is time for Apple to increase investment in Chinese markets and strengthen its distribution in large and medium cities, noted Yang Bing, president of Enfogrowth.

Consumers could only buy Apple's electronic devices through authorized dealers before the expansion of its direct sales stores. These dealers are mainly responsible for selling iPod music players and Mac laptops.

By People's Daily Online


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