Top media armed with global TV, China wants more voices heard

11:10, July 01, 2010      

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With tens of millions of overseas cable TV viewers, global satellite transmission and around-the-clock Internet live broadcasting, China arms its top media with a new English-speaking global television and wishes more voices to be heard by the rest of the world.

Xinhua News Agency, a 79-year-old wire service from China, announced the official launch of China Xinhua News Network Corporation (CNC) World, offering a full operation of TV news broadcasts, including news and in-depth reports, feature stories, talk shows and cultural and lifestyle programs.

On the kick-off ceremony at its Beijing headquarters, Xinhua President Li Congjun said, "CNC World will report international news with a China perspective and China news with a global vision."

Besides the newly-born television service, Xinhua, with more than 10,000 employees positioned around the world, also has print publications, financial services, photo suppliers and new media research and development capacities.

The ambitious global expansion of Xinhua, a multi-billion-dollar media industry leader in China, echoes Chinese President Hu Jintao's aspiration for "a modern communication system" and "communication capacity" for Chinese media at home and abroad.

By hosting the World Media Summit in October 2009 in Beijing, Xinhua has strived to keep on a par with modern operation skills and media business management from its top-tier global competitors, most of which were in attendance at the media summit.

Encouraging fairness in news service and innovation in media technologies, Xinhua tailors its news and information products into diversified terminals, such as outdoor LED screens, cable TV receivers, personal computers, cell phones and, most recently, iPads. Xinhua-made video products meet most requirements of various electronic devices.

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