Debate gets noisy in Shanghai over loud advertising

09:04, May 27, 2010      

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Shanghai might push the mute button on TV advertisements in buses and subway trains, according to a proposal by the local legislative body Wednesday.

The proposal, in the draft of the city's revised regulation for public transport, has been a controversial issue and led to a hot discussion yesterday among the members of the local legislative body, the Standing Committee of the Shanghai People's Congress.

Many committee members complained that although loud ads in buses and trains were banned by a regulation last year, the "bothering" sounds of ads are still heard every day.

Some members doubted the feasibility of the regulation, wondering whether news programs and announcements for bus stops would also have to be muted.

"Do the bus drivers have to use remote controls while they are driving to mute the ads and then turn the sound on again for TV news?" one member asked.

Still other members said they enjoyed the ads, and wanted to hear them.

"I love the ads even more than the news, because some of them are much funnier and can keep me informed of the newest products," said a member surnamed Ye.

Member Wang Guanchang said advanced techniques could shut off the sound of ads while leaving TV news and the announcements for bus stops untouched.

Source: Shanghai Daily


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