Debate gets noisy in Shanghai over loud advertising

09:04, May 27, 2010      

Email | Print | Subscribe | Comments | Forum 

Shanghai might push the mute button on TV advertisements in buses and subway trains, according to a proposal by the local legislative body Wednesday.

The proposal, in the draft of the city's revised regulation for public transport, has been a controversial issue and led to a hot discussion yesterday among the members of the local legislative body, the Standing Committee of the Shanghai People's Congress.

Many committee members complained that although loud ads in buses and trains were banned by a regulation last year, the "bothering" sounds of ads are still heard every day.

Some members doubted the feasibility of the regulation, wondering whether news programs and announcements for bus stops would also have to be muted.

"Do the bus drivers have to use remote controls while they are driving to mute the ads and then turn the sound on again for TV news?" one member asked.

Still other members said they enjoyed the ads, and wanted to hear them.

"I love the ads even more than the news, because some of them are much funnier and can keep me informed of the newest products," said a member surnamed Ye.

Member Wang Guanchang said advanced techniques could shut off the sound of ads while leaving TV news and the announcements for bus stops untouched.

Source: Shanghai Daily

(Editor:梁军)

  • Do you have anything to say?

双语词典
dictionary

  
Special Coverage
  • Premier Wen Jiabao visits Hungary, Britain, Germany
  • From drought to floods
Major headlines
Editor's Pick
  • Rescue workers and local residents search for survivors after a building collapsed in old Delhi, India, Sept. 27, 2011. At least 10 people were killed and 35 injured when an old three-storey building collapsed. More than a dozen people are still feared trapped under the debris, police said. (Xinhua/Partha Sarkar)
  • A visitor has flying experience in the windmill castle of Jinshitan National Holiday resort in Dalian, northeast China's Liaoning Province, Sept. 27, 2011. The castle is a 23-meter-high building with 21 meters in diameter. The castle uses wind tunnel to make objects floating in the air. It is the first indoor stadium in China, which enables people to have flying experience. (Xinhua/Zhang Chunlei)
  • An Indian artist colours clay idols of Goddess Durga for the upcoming Durga Puja festival in Calcutta, capital of eastern Indian state West Bengal on Sept. 27, 2011. The festival celebrates the homecoming of Mother Goddess Durga and the victory of good over evil, dramatized by the goddess' demolition of the evil buffalo demon, Mahishasura. (Xinhua/Tumpa Mondal)
  • A model presents a creation of new upcoming designer Sergei Grinko at the Milan Fashion Week Women's Wear Spring/Summer 2012 in Milan, northern Italy, Sept. 27, 2011. The Milan fashion week closed on Tuesday. (Xinhua/Wang Qingqin)
  • Yu Guangyao (2nd R), president of Shanghai Shentong Metro Co., Ltd, bows his apology at a press conference on the subway trains collision accident happened Tuesday afternoon, in east China's Shanghai Municipality, Sept. 27, 2011. By 8:30 p.m. (1230 GMT) Tuesday, a total of 271 injured people in the accident have received medical treatment in hospitals, among them 180 have been dispatched. Other 61 injured people are still in hospital, in which 30 are under emergency observations. No critical injuries have been reported. (Xinhua/Chen Fei)
  • Children visit the Confucian temple in Tainan, southeast China's Taiwan, Sept. 27, 2011. A ceremony will be held at the temple to commemorate Confucius (551-479 BC) on Sept. 28, the birthday of the ancient Chinese thinker and educationist and the annual Teacher's Day of Taiwan in honor of him. (Xinhua/Ren Zhenglai)
Hot Forum Discussion