Beijingers spend 11.3 billion yuan online

Beijing consumers spent 11.3 billion yuan shopping online from May 2009 to May 2010, making the city the 2nd largest online shopping consumers city in China, according to the Beijing Morning Post.

Taobao.com, the largest online shopping website in China, released the "Report of China's Online Shopping Hot Cities from 2009 to 2010," on May 9. According to the statistics, the top-10 cities in online shopping consumption power over the last year are all from eastern China. Shanghai ranked first on the list, with an online shopping consumption of 17.4 billion yuan. Beijing ranked second with consumption of 11.3 billion yuan. Shenzhen, Hangzhou, Guangzhou, Nanjing, Suzhou, Tianjin, Wenzhou and Ningbo rounded out the top-10.

At present, apparel and 3C digital products are the two hottest items that attracted the most attention in the top-10 cities. Women's clothing ranked first, accounting for 12.2 percent of total consumption, among which, sweaters, suits and wool blouses were the top-three hottest items. Other popular items after women's clothing are mobile phones and cosmetics.

Furthermore, statistics show that the number of female online consumers is still higher than male consumers in both volume and frequency. However, male consumers purchase more items with a higher unit price.

By People's Daily Online