Expo promotes tourism in China

17:20, April 07, 2010      

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In 20 days, the 2010 Shanghai World Expo will hold its grand opening at the expo site by the Huangpu River. In the park, with an area of 5.28 square kilometers, the preparations have entered the final stage. Outside the park, people around the world are being encouraged to visit the expo and travel in china. State organizations launched nearly 200 distinctive nationwide pavilion itineraries and issued a warm invitation to the world's tourists to welcome them to China to experience the live Smart Oriental Civilization.

In mid-March, Shanghai began to turn green. The Indus and camphor are decorating Shanghai to be even more alive. In the city park, people are talking more and more about the upcoming 2010 Shanghai World Expo. It has been one and half a century when London held the first World Exposition in 1851. Though the earth is becoming ever more of a close-knit village, people are still interested in seeing the customs of other countries.

"Visiting the World Expo" is not only a topic of common people, but also the theme of this year's China Tour.

During the conference on China International Travel held in the end of 2009, the China National Tourism Administration has declared that the year 2010 is dedicated to promoting China's World Expo. Since then, the Expo tourism expanding was in steady progress according to the National Tourism Administration’s general plan. Shanghai's World Expo tourist caravan is an important promotional activity in this program.

The caravan consists of a 5,500 km journey through eight provinces and municipalities in 18 days. The caravan consists of members from the south to the north and it is formed by the Shanghai World Expo Bureau, the large-scale tourism enterprises, and workers from the famous scenic spots along the way

They will conduct 16 promotional activities, such as decorating the urban area for public promotion. Travel professionals will also organize "Expo Tourism Nights." Sources from the National Tourism Administration told us that this is the first time the National Tourism Administration in China has used the publicity caravan.

In West Village, the so-called "First Village," the caravan was surrounded elementary students; In Nanjing city, there were tourism promotion boards about the Expo China Pavilion; In Anhui Province, a large caravan sent the atmosphere to old town; In ancient city of Zhengzhou, the caravan was treated to a Shaolin kung fu show.
"We ordinary people can travel the world abroad without leaving China and feel the ethnic customs and culture up close,” said Anhui citizen Zhang Xiangyang. Like him, many people are willing to go to Expo to glimpse of the world's style.

According to estimates, the Shanghai World Expo will attract 70 million visitors, of which 3.5 million will be overseas visitors. Correspondingly, in this year's Shanghai Tourism Work Conference, Shanghai Tourism Bureau made it clear that in the World 2010 Expo, Shanghai plans to receive 180 million domestic tourists this year. Domestic tourism is expected to reach 293 billion yuan.

The development of Chinese tourism shows signs of promise. In December 2009, the State Council issued a statement saying it aims “to foster a national tourist industry and increase people’s satisfaction with the modern service industry" and to "seize the opportunities brought by the 2010 Shanghai World Expo to expand tourism."


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(Editor:张茜)

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