National Internet TV station launched today

14:53, December 28, 2009      

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China Central Television (CCTV), the national State-run TV broadcaster launches the first national Internet television station using the domain name today.

CNTV includes five major types of programs. They are news, sports, entertainment, and two online video products named "bugu" and "xiyou".

"Xiyou" serves as a community where users can share their uploaded videos and communicate with each other. "Bugu" provides video services including live online broadcasts, video on demand, and 24-7 replays.

The Internet TV station aims to realize live web casting of all programs from CCTV's 20 channels, or rather, 750 hours of mass programs per day. Besides, it will endeavor to collect 400 thousand hours of programs made by CCTV over previous years, so as to establish an "online museum of moving images". Meanwhile, it has the functions of program request, search, download and comment.

Industry insiders hold the view that CCTV has removed many obstacles through a series of measures before it launches the national Internet television station.

In the recent crackdown on unhealthy content, a large number of websites that provide video downloading services were shut down. The move, which is still underway, comes after CCTV claimed 6-digit damages from that also provided online video business for copyright infringement and illegal broadcasting.

Traditional television media's entry into the online video market with television stations integrated with Internet will definitely influence the current video websites.

By People's Daily Online
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