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China's digital publishing sees rapid development
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14:17, July 09, 2009

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 China digital publishing revenue to reach 53 bln yuan in 2008
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Reporters learned at the 3rd Chinese Digital Publishing Exposition which opened in Beijing on July 7 that by the end of 2008, China's entire digital publishing sector had realized 53 billion yuan in total revenue, up 46.42 percent year-on-year. The figure is expected to exceed 75 billion yuan in 2009.

In the next few years, the number of people using digital publishing products will grow by 30 percent annually and the industry's annual revenue will increase by 50 percent. This indicates that the digital publishing sector is growing significantly faster than other sectors of the publishing industry.

At present, 176 million Chinese use their cell phones to surf the Internet. The cell phone publishing sector is growing faster than any other sector in the entire digital publishing industry, recording a growth rate of nearly 300 percent in 2007; its revenue maintained a 100 percent growth rate in 2008.

Since last year, China's publishing industry has generally maintained rapid growth despite the financial crisis. The process of digitalization, in particular, is accelerating noticeably and has sound development prospects. Digital technology has brought about revolutionary changes in production methods, business models, management styles and other aspects of the publishing industry. The traditional publishing industry has accelerated its upgrading processes; the digital publishing sector has developed rapidly and is entering a new period of rapid growth, said Sun Shoushan, vice director of the General Administration of Press and Publication (GAPP).

By People's Daily Online

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