Text Version
RSS Feeds
Newsletter
Home Forum Photos Features Newsletter Archive Employment
About US Help Site Map
SEARCH   About US FAQ Site Map Site News
  SERVICES
  -Text Version
  -RSS Feeds
  -Newsletter
  -News Archive
  -Give us feedback
  -Voices of Readers
  -Online community
  -China Biz info
  What's new
 -
 -
Shanghai lawmakers call for ban of "Love China" tobacco ads
+ -
08:36, January 19, 2009

 Related News
 Farmers benefit from planting tobacco
 Raise tobacco tax, save lives: Report
 Study suggests higher taxes could deter almost 14 mln Chinese smokers
 Tobacco use causes 2.4 mln cancer cases in U.S. in 5 years: report
 Smokeless tobacco ups oral cancer risk by 80%
 Comment  Tell A Friend
 Print Format  Save Article
Lawmakers in Shanghai are moving to ban billboards urging people to "Love China", which were put up to promote one of the country's major cigarette brands, Chung Hua. "Chung Hua" in Chinese also means China.

The slogan of four Chinese characters "Ai Wo Chung Hua" (Love China) is emblazoned on bright red billboards featuring a picture of Beijing's landmark Tian'anmen Gate at the entrance to the former Imperial Palace. The billboards also have the Chinese for "Smoking can damage your health".

"The slogan 'Love China' is good, but when producers put 'Smoking can damage your health' beside it, the slogan becomes an advertisement," said Li Ming, a deputy to the on-going Shanghai People's Congress.

"All advertising related to tobacco or tobacco companies must be banned in line with the law," said Li, who is also vice head of Shanghai Lawyers Association.

Such covert advertising is also used for other tobacco brands, including Huangshan, produced by Bengbu Cigarette Factory, and Baisha, made by Baisha Group, Li said.

Wu Zhenwei, a congress deputy from the Shanghai Administration of Work Safety, has submitted to the congress a motion to decide whether "Love China (Chung Hua)" is tobacco advertising.

The Shanghai Tobacco (Group) Corporation (STC), producer of the Chunghua brand, said the slogan promoted patriotism and was therefore a public service campaign, said Wu.

Attempts to contact the company for comment on Sunday went unanswered.

During the Beijing Olympics, the Shanghai government abolished all the tobacco billboards, including "Love China", but the advertising reappeared after the Games, said an official of Shanghai Health Education Institute.

Shanghai should take initiatives in tobacco control as it would host the World Expo in 2010, they said.

The world's largest tobacco producer and consumer, China signed in 2003the World Health Organization's Framework Convention on Tobacco Control (FCTC), which commits it to banning all types of tobacco advertising and promotion by 2011.

At present, smoking is banned in cinemas, libraries and conference rooms. Beijing banned smoking in most public places, including hotels, schools, cinemas, and offices in May last year. Smoking in the city's taxis is also banned.

Source:Xinhua



  Your Message:   Most Commented:
7,000 students register in Iran's Isfahan to fight Israel
Vice premier: China urges immediate stop of military operations in Gaza
U.S. blame game cannot change facts of financial crisis 
Message Board
Misuse of force goes against one's own wish

|About Peopledaily.com.cn | Advertise on site | Contact us | Site map | Job offer|
Copyright by People's Daily Online, All Rights Reserved

http://english.people.com.cn/90001/90776/90882/6576397.pdf