About 2,000 advertisements adjudged to be sexually suggestive have been dropped from television and radio broadcast across China over the past two weeks, the State Administration of Radio, Film and Television (SARFT) said on Wednesday.
The SARFT issued a circular on Sept. 25 banning radio and TV commercials and programs involving drugs, sex-related health supplements, drugs for sexually transmitted diseases, sex toys, aswell as "vulgar" ads for breast enhancement and female underwear, its latest move to clean up radio and television.
"Radio and TV stations across the country have examined their broadcasting lists and the month-long efforts have taken effect," the SARFT said in a press release.
The "no sex" campaign was triggered by sexually suggestive programs produced by two radio stations in southwest China's Sichuan Province which were banned early last month.
After that, 15 programs of seven radio stations were banned and producers were punished, the statement said.
"The SARFT has always called on all media to hold onto their sense of responsibility but some of them surrendered to audience ratings and profits and caused a vile impact," the statement said.