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20,000 journalists will cover Beijing Olympics
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16:53, April 08, 2008

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There will be 20,000 journalists covering reports on the Beijing Olympics, according to a statement by Gao Dianmin, a member of the International Olympic Committee (IOC) Press Commission and vice president of the China Sports Press Association (CSPA), on April 7.

Among the journalists, half of them will be TV reporters and assistants; and there will be approximately 300 journalists from the Chinese mainland, Gao added.

In the first modern Olympic Games in 1896, Pierre De Coubertin, the founder of the International Olympic Committee and Modern Olympics hired 12 reporters with his own money to cover the event, explained Gao.

Before the 1930s, the Olympic Games were reported through print media. Since 1936, the Olympic Games were recorded on telecasts. In 1948, the BBC paid 4,000 dollars for television broadcasting rights of the London Olympic Games.

During the 1960 Olympic Games in Rome, television broadcasting rights cost 2.8 million dollars. By the 1984 Olympics held in Los Angeles, the commercial pattern had been introduced. Hereinafter, the cost of TV broadcasting rights for the Olympic Games kept increasing.

During this period of the Beijing Olympic Games (Winter Olympics included), the IOC's income from television broadcasting is 2.5 billion US dollars. During the upcoming London Olympics, the income will likely reach 3 billion US dollars.

For the Beijing Olympics, the IOC has sold out its network video broadcasting rights for the first time. And rights to live coverage of the competitions have been obtained by CCTV.com and an Australian website.

In addition, for the first time in the history of the Olympic Games, athletes can have their own blogs on the Internet.

By People's Daily Online



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