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Lenovo torch relay effort nearing ultimate stage
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08:41, August 05, 2008

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As the opening of the Olympic Games approaches the four-month-long torch relay is nearing its fruition to light the Olympic flame in the Bird's Nest.

The relay created several superlatives - the longest relay route, the largest coverage and the most participants ever in Olympic history.

As the only Worldwide Olympic Partner (TOP) and Worldwide Presenting Partner of the Olympic Torch Relay originating from China, Lenovo nominated more than 1,700 Olympic torchbearers for the event. It held colorful Olympic promotions in each torch relay city to spread the Olympic spirit of "Light the Passion, Share the Dream" and the Olympic passion of "One World, One Dream".

In June 2007, Lenovo officially began efforts to choose Olympic torchbearers and escort runners. It looked across the world for people "who continuously explore the Olympic spirit and contribute to the construction of harmonious families".

The selection process used TV programs, Internet voting, selection of foreigners living in China and Olympic torch road shows to more than 100 cities, attracting millions of people.

During the four-month relay, Lenovo torchbearers left a great impression on the people in cities they visited. Memorable participants include "most beautiful torchbearer" Jin Jing who protected the flame in Paris. They are the pride of Lenovo and China.

Lenovo also held various ceremonies during the relay. It set up display areas at starting lines, resting halls and finishing lines to honor torchbearers.

On May 8, 2008, the torch reached the summit of Mt. Qomolangma and realized the magnificent feat of reaching the highest altitude in the history of the Olympic torch relay.

To ensure the successful arrival of the torch at the peak, Lenovo started preparation several years earlier. It set up a command center at a height of 5,200 m and provided equipment for a camp at 6,500 m. Its equipment helped Chinese climbers with precise forecasts and assessments and helped workout solutions.

Lenovo also established the world's highest-ever press center to allow more than 20 members of the media to broadcast real-time reports when the torch reached the summit.

In the more than 100 domestic and overseas torch relay cities, Lenovo supported the operation of the global torch relay with its hi-tech products that ensure the smooth flow of the information. A team of several dozen technicians from Lenovo went with the relay to provide services to disseminate information.

As a multinational company with China roots, Lenovo has long been dedicated to the social responsibility. The concept was realized throughout the relay.

During the overseas leg of the torch relay, Lenovo helped 127 foreign torchbearers realize their dream of carrying the Olympic flame.

It also hosted charitable activities for the 10 grassroots bearers chosen by China Central Television (CCTV) programs. Proud father Bo Jian visited an orphanage in London. Lenovo torchbearer Lu Yupeng performed Chinese lion dancing in Islamabad.

After the May 12 Wenchuan earthquake, Lenovo donated 10 million yuan to the Ministry of Civil Affairs the following day. On the day of the quake more than 600 Lenovo employees donated blood, led by Chen Shaopeng, senior vice-president of Lenovo Group as well as Greater China and Russia president.

An additional 5 million yuan donation from Lenovo employees helped rebuild Jialing No 1 Middle School in Guangyuan, Sichuan province. Some of the torchbearers from the quake-hit areas will be invited by Lenovo to the opening ceremony of the Paralympics.

The Beijing Olympic Games enables the Chinese to realize their 100-year-old dream to host Olympics. It also brings the focus of the world to a growing China. As a TOP Olympics sponsor that assisted the torch relay and a corporation that joined the Fortune 500 last month, Lenovo is showing its paradigm of an internationalized company employing Olympic marketing and meeting its social responsibilities.

Jin Jing, Yuan Yuan, an anchorwoman on Beijing Television, and Lu Ruiqing, chairman of Beijing Hilon Asset Management Group Co Ltd, also paid a visit to the Zhongguancun E Plaza. At Lenovo's flagship store, they shared their passion for the Olympics with their customers. With four days to go, the torchbearers helped boost the Olympic spirit at the store.

Source: China Daily



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