Latest News:  
Beijing   Sunny/Cloudy    23 / 11 ℃  City Forecast

English>>Travel

Victoria woos China

(Shanghai Daily)

08:12, September 29, 2012

(Photo/Xinhua)

The Australian state of Victoria is promoting itself in a new China campaign titled "Open Up To More," including a redeveloped Chinese-language website, digital and print media and social media activities.

Victoria's premier, Ted Baillieu, unveiled the campaign in Shanghai last week.

Baillieu said Victoria's government plans to increase spending on Chinese tourism by 11 percent a year to 2020, generating more than US$2 billion in visitor expenditure and 41,700 jobs in Victoria.

Chinese visitation increased by 27 percent last year, the highest growth rate of any Australian state or territory, Baillieu said.

China's economic boom has led to an increasingly wealthy and internationalized economy, with more urban people with high disposable incomes and a desire for travel. By the end of 2012, China is expected to be the world's largest source of outbound travelers, overtaking Germany and the United States. By 2020, it is expected to generate more than 100 million outbound trips.

The redeveloped Chinese language website contains more than 500 pages, including information about more than 300 tourism destinations and products selected especially for the Chinese market. It also features 360-degree cameras in areas around the state, including Sovereign Hill, Southbank and the 12 Apostles.
Recommendations:
News we recommend

Odds

Travel

Tips

Ancient villages face losing their souls

Can 2.7-billion-yuan "love" move tourists?

Breathtaking folk feats

Top 10 celeb victims of nude photos

Opinions: Beijing Opera of Bikini Show

"Beijing diary" made up of pieces of cloth

Email|Print|Comments(Editor:杜明明、叶欣)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. Editor's choice: Chinese Air Force test pilots

  2. North Korea's 'iPad' revealed

  3. More business opportunities lie ahead

  4. Capitan Tifus band performs in Beijing

  5. What's these ??Can you guess?

  6. Zhang Ziyi covers OK Jingcai magazine

Most Popular

Opinions

  1. 'Economic war' with Japan unwise
  2. An end to the era of double-digit growth
  3. Human resources need more investment
  4. Japan should know facts rather than rhetoric prevail
  5. Be vigilant against resurgence of militarism in Japan
  6. Easy times gone for foreign firms in China
  7. Noda gov't in hot water as LDP eyes comeback
  8. White paper makes watertight case for Diaoyu claim
  9. Intl firms should learn from Chinese counterparts
  10. Aircraft carrier brings timely morale boost

What's happening in China

Street sweeper becomes CPC delegate

  1. Five killed in gold mine fire in NW China
  2. Visa mistake costs couple honeymoon
  3. SARS-like virus no cause for concern
  4. Troop protect border, fisheries
  5. Vanishing languages saved for posterity

China Features

  1. Culture invasion? Starbucks kisses Buddha
  2. Public should enjoy more 'tourism benefits'
  3. Ancient villages face losing their souls
  4. Economic circles key to Sino-Japan relations
  5. How to pan for gold in cultural investment fever

PD Online Data

  1. Ministry of Water Resources
  2. Ministry of Railways
  3. People's Bank of China
  4. Ministry of Health
  5. Ministry of Culture