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China's business cases to be included in global textbooks

By Ding Xiaoxi (People's Daily Overseas Edition)

13:51, May 03, 2012

Edited and translated by Li Kunlun, People's Daily Online

Deans and directors of 21 international business schools, including those of Fudan University and Renmin University of China came to the United States to form the Global Network for Advanced Management at the end of April.

The Global Network for Advanced Management will connect faculty, students, and deans with their peers in order to address the complex leadership issues in business and society worldwide. This is the first global network of business schools, and it includes institutions in both developed nations and emerging markets to better represent the global economy.

Schools will use it to exchange ideas, share and develop course materials including case studies that incorporate specialized regional expertise from member schools, engage students in global team projects, and collaborate on data collection and faculty research. Schools can create initiatives within the Global Network.

Considering the current role China plays in the global economy, global business schools will pay high attention to China, and more and more China's business cases will be included in global business textbooks, according to Yi Zhihong, Dean of School of Business of Renmin University of China.

Deans and directors of Global Network schools attended a launch meeting hosted by the Yale School of Management in New York and New Haven on April 26 and April 27.


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