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Apple launches iPad Mini

By ERIC JOU (China Daily)

08:32, October 24, 2012

The new iPad mini is shown next to a full sized model at an Apple event in San Jose, California October 23, 2012. Photo/Agencies

Tech giant, Apple computers announced Tuesday morning a new addition to its genre breaking iPad tablet computer line, the iPad Mini, as well as a new fourth generation iPad.

At the event in San Jose Apple CEO Tim Cook took to the stage to talk about the company's recent success with the iPhone 5 and new third generation iPad. According to Cook and Apple, Apple has sold a total of 100 million iPads in the two years since the devices were released.

Taking time to talk about Apple and Apple's previous focus on education, Cook announced an updated version of iBooks Author, Apples' own book/textbook publishing software.

During the presentation of the iPad Mini, Apple senior vice president of worldwide marketing Phil Schiller took jabs at Apple's competitors, by consistently touting Apple's use of made-for-iPad apps instead of stretched out versions of mobile applications. There are currently over 275,000 applications specifically designed for the iPad.

Known by tech focused media before the official announcement the iPad Mini's information had been slowly leaked out from the manufacturer. Chinese websites such as NetEase and Tencent had already had previously posted photos of alleged iPad Mini parts.

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