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Location-sharing startup Gowalla joins Facebook


10:55, December 07, 2011

SAN FRANCISCO, Dec. 5 (Xinhua) -- Facebook and location-sharing startup Gowalla announced on Monday that Gowalla's founders as well as several team members will join Facebook and move to the social network giant's headquarters in Palo Alto, California.

The announcement was made following media reports last Friday that Facebook is acquiring Gowalla as a whole to work on its Timeline feature, one of the most drastic changes to the social network since it was founded.

Facebook confirmed in a statement that the Gowalla team is moving to Facebook in January to join its design and engineering teams, saying "while Facebook isn't acquiring the Gowalla service or technology, we're sure that the inspiration behind Gowalla will make its way into Facebook over time."

Gowalla, launched in Austin, Texas in 2007, is primarily a social mobile app allowing users to check in locations they visit with photos and other contents. As of last November, the service has around 600,000 active users.

A blog post by Gowalla CEO Josh Williams said the Gowalla service will be winding down at the end of January and they plan to provide an easy way to export user data. "Facebook is not acquiring Gowalla's user data," he noted.

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