Sony's PS3 to win game console war

Sony Corp's PlayStation 3 (PS3) game console will sell more than the combined sale of Microsoft's Xbox 360 and Nintendo's Wii consoles by 2010, according to a European market research firm Wednesday.

"The Sony PlayStation 3 is expected to win the console war in the long term with an install base of around 75 million globally by 2010. The console is not expected to dominate as much as its predecessor, the PS2, due to late launch issues in the PAL region and the early lead of Microsofts Xbox 360," Dublin-based market research firm Research and Markets (R&M) claimed in its new report.

R&M report came despite a sales report from the U.S. showing that the Xbox 360 was the best-selling game console in the U.S. during November and December in 2006.

Another market analyst NPD reported that preliminary figures showed the Xbox 360 sold almost two million consoles in North America, with the Wii running close with 1.8 million. PS3 followed in third place with just 750,000 units sold from its Nov. 17 U.S. launch date.

R&M report put this down to Sony's delayed introduction of the console into Europe and the head start gained by the Xbox 360.

"The PlayStation 3, Wii and Xbox 360, dubbed the next generation of consoles, each holds a unique position with regard to console offerings. While Sony and Microsoft aim towards increased functionality as a key driver for adoption, Nintendo looks for innovative game play and the elusive fun factor," said the R&M's report.

Meanwhile, Sony Corp said that the PS3 would not dominate the market in the same way as the previous versions of its games consoles.


People's Daily Online ---