Qianxihe Food Group Ltd. became the Fresh Pork & Processed Products exclusive supplier of the 2008 Olympic Games after it inked a sponsorship deal with the Beijing Olympics Organizing Committee (BOCOG) on Wednesday.
Qianxihe, a Beijing-based enterprise, will provide funds to BOCOG, the Chinese Olympic Committee and the Chinese sports delegation to the 2008 Games.
The Suppliership Program, the third tier of the Beijing 2008 Sponsorship Program, includes exclusive suppliers and suppliers. The former enjoys exclusive Olympic marketing rights within its designated product (service) category. Two or more suppliers in the same or similar product (service) category can enjoy co-exclusive Olympic marketing rights.
Since BOCOG launched its marketing program in September 2003, 11 partners, nine sponsors and six exclusive suppliers have been signed up.