A Chinese high-tech firm is hoping to score more business after providing big screens for the World Cup football matches.
Thousands of fans watched their teams in victory and defeat on the LED (light-emitting diode) screens manufactured by the Dalian Lumin Science and Technology Group.
"We got a kick out of seeing our products in the World Cup, although the country's football team never made it," said Xiao Zhiguo, group chairman.
The company, based in the port city of Dalian, northeast China's Liaoning Province, produced two screens of 300 square meters for match stadiums in Germany, showing fans the games close up and clearly with slow motion replays of every shot at goal, Xiao said.
The screens, each worth six million yuan (750,000 U.S. dollars), are composed of two-square-inch semiconductor chips, each able to light up a room of 30 square meters, he explained.
"Every chip uses only 10 percent of the electricity of an ordinary lamp, but its life span is 100 times longer," he said.
His company received the tender invitation last September, together with competitors from Japan, Germany and the United States.
"At that time, none of our production, test or protection systems had caught up with international standards," Xiao said.
The contract was signed in March, after Luming invested 10 million yuan (1.25 million U.S. dollars) to renovate its process lines and five million yuan (625,000 U.S. dollars) in production samples.
"We won. We waited for months, during which our product passed stringent tests for resistance against water, wind, sand and impacts," Xiao said, adding Luming's screens had been compared to Belgium's Barco and Britain's Lighthouse, both global name brands in this field.
"The World Cup is just a warm-up for us," said Xiao, who is very confident of Luming's competitiveness in the international market.