"Imperial Palace" and the "Forbidden City" belonging to the Palace Museum in Beijing are named famous trademarks by China's Trademark Office on Wednesday, becoming the first renowned trademarks in the tourism category in China's World Cultural Heritage project.
The two trademarks will cover services like tourism, cultural education organizing and exhibitions, and artworks identification, etc.
Imperial Palace, along with the Great Wall and the Mogao Grottoes were approved onto UNESCO's World Cultural Heritage list in 1987 as China's first group of world cultural heritages.
The world cultural heritages have become gold-lettered signboards and the famous trademarks are serving as efficient tool in market competition. Following a craze of heritage application all around China, a mania about well-known trademarks of cultural and natural heritages is about to heat up. Scenic spots such as the Great Wall, Jiuzhaigou Valley and classical gardens of Suzhou all hold prospects to become famous trademarks soon.
By People's Daily Online