The Zambian government has urged the local media to uphold professional ethics in the forthcoming tripartite elections to satisfy all election stakeholders, both the government and the opposition parties, Times of Zambia reported Thursday.
Chief government spokesman Vernon Mwaanga said here Wednesday that the media will this year be put to test to prove that it is in a position to provide free, balanced and objective electoral coverage.
He told a media and elections breakfast meeting that this year's elections do not only pose a challenge to the public media but equally the private media as both have a responsibility to inform factually and without bias.
The spokesman, who is also minister of information and broadcasting, urged the political parties to provide the media access to cover all their activities and prevent any harassment.
The Electoral Commission of Zambians expected to set guidelines through a statutory instrument on the role of the media in the forthcoming elections to be held late this year.
The minister said politicians should focus their campaigns on real issues and not on insults and individuals and the government is determined to sustain the democracy currently being enjoyed by ensuring that the elections process do not negatively affect any stakeholder.