Heilongjiang Province will continue promoting its diverse ice and snow tour products and maintain its position as the country's leading winter tourist destination, according to the province's top tourism official.
In an interview with China Daily, Bo Xiru, director of the Heilongjiang Tourism Administration, said that more than 70 ski resorts scattered around the province's 13 cities and prefectures are ready to receive skiers from home and abroad during Spring Festival.
With ski resorts catering to skiers from beginners to experts, and an average snow period of over four months, he said, Heilongjiang has become a magnet for the country's ski lovers since 1998. During the last ski season, the province received 1.5 million skiers, meaning the industry output value reached nearly US$100 million.
This year, authorities are hoping for 1.8 million skiers. "We're quite confident about achieving the goal," he said. "During the three-day New Year holidays this year, our resorts received 120,000 skiers. At present, about 80 per cent of hotel rooms in Harbin have already been booked."
Besides skiing, visitors have some other choices.
In Harbin, the Ice Lantern Festival held in Zhaolin Park will amaze tourists with fanciful ice sculptures. At Sun Island, the Snow Carving Exposition is trying to create a carnival atmosphere by promoting such attractions as eating hotpot in a snow-made restaurant and organizing snowball fights. With a theme of Sino-Russian friendship, the 7th Ice and Snow World built up a mini-Moscow with ice and snow in downtown Harbin.
In Mudanjiang, visitors can watch Siberian tigers in snow-covered Henghedaozi Siberian Breeding Centre. In Qiqihar, a two-day package of watching red-crowned cranes at the snow-covered Zhalong National Reserve has been promoted to visitors.
"With all of these efforts, we hope to turn Heilongjiang into visitors' top choice in the winter," said Bo Xiru.
Source: China Daily