A former coach of Italian Genoa soccer club Franco Scoglio died during a live television broadcast on Monday night, hit by a fatal heart attack shortly after an exchange with the club's owner, local media reported Tuesday.
Franco Scoglio, 64, appeared to be fine when he arrived at the studios of a local television channel in Genoa, Primocanale, to take part in a debate about the club he coached from 1988 to 1990.
But a few minutes after sparring verbally with club owner and former chairman Enrico Preziosi, Scoglio slumped in his chair with his head lolling backwards, the report said, the TV show was taken off the air and an ambulance was called.
But when the ambulance arrived it was too late and all attempts to revive the coach failed.
"I thought he was messing around, pretending to go to sleep while Preziosi was talking. But he was dying," said journalist Domenico Ravenna who was sitting next to Scoglio in the studio.
At that time Scoglio's exchange with Preziosi, who phoned the show from his home, was curt but not excessively violent. Scoglio urged the owner to discuss the club's problems openly.
Newspapers published tributes to the coach, who was nicknamed the Professor for comments such as "There are 21 ways to take a corner kick".
As well as coaching Genoa, Scoglio also had coaching spells at Serie A clubs Bologna, Udinese and Torino.
He coached the Tunisian team which qualified for the 1998 World Cup and in 2002 coached Libya.